Digital communication recommendation for MMI internationally
Project description
As part of a communication project, we developed a digital communication strategy to promote the MMI BUT of IUT 1 Grenoble to an international audience. The goal was to improve the program's visibility abroad by leveraging current and relevant digital tools.
Objectives
- Analyze the department's current social networks and their uses
- Design a multichannel communication strategy
- Develop English materials adapted to the target
- Attract more foreign students
Methodology
- Analysis of existing tools: audit of the MMI BUT social networks.
- Definition of targets: European students (18-25 years old).
- Content creation: video mockups, format proposals.
- Choice of channels: development on TikTok, strengthening Instagram.
- Recommendations: short and dynamic formats, multilingual campaigns.
Skills used
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